I get it, running a business isn’t for the faint of heart. You work hard to achieve your short-term and long-term successes, with little appreciation from the people around you. Just because your startup is in the early stages doesn’t mean that you should skimp out on the essentials. Having a solid product or service is just one piece of the puzzle towards getting things right, the other piece is having a quality, functional website for your customers to navigate through.
Sadly, there are startups who neglect to spend the right amount time and effort in getting a website that makes sense for their needs.
Sure you can do it yourself, or skimp out on getting cheap services that promise to deliver you results for next to nothing, in a very short time frame.
The problem is some of these services are dealing with hundreds if not thousands of clients.
How likely is it that the right amount of time and care will go into your project? Probably not that much, and the final results may reflect this sad truth.
As a business startup, you need to recognize the value of your website and look at it as a long-term investment.
Your brand image depends significantly on how your clients or customers can make use of your site. Whether it is an eCommerce store, SaaS, or a business domain you need to have a functional web presence beyond social media.
The importance of the web can’t be overstated enough. It has changed the way we do business by bringing the entire world economy closer together than ever before.
Over on our main site, techmalak.com, we cover a lot of startups. Many of which request our help in promoting their products and services just before the launch of a crowdfunding campaign.
Some of these young brands have amazing ideas with the ability to match those thoughts to a viable product.
Sometimes the greatest of care is poured into crafting the best Indiegogo, or Kickstarter campaign page, but yet no website.
It’s amazing to see this, and almost unbelievable to an extent. Tech startups with no website of their own but a full-fledged Kickstarter page.
And no, one-page websites don’t count either, if that’s you, your customers deserve better.
You need a quality website so that your customers can get to know you and your brand values. People will almost always buy a product based on how connected they are to core mission or set of business beliefs.
Just think about the many companies that exist. Ferrari is all about the highest performance and luxury, Nike’s slogan “Just Do It” is world-renowned, it forces you to push beyond what you think is your limit and what’s possible, Apple’s entire product line is associated with luxury, and getting things done with the best equipment.
We all buy into a certain corporate identity if you will, because on some levels, we feel an association of sorts.
Just visit any one of the above-mentioned websites. Every page reflects their core values. Their web presence is an extension of themselves. These companies understand the value of a quality website and invest into the things that make it so.
Just because you are running a startup doesn’t mean that you can’t do the same. You may not have million dollar budgets and entire teams dedicated to marketing, but that doesn’t mean you should cheap out on your website.
It’s actually easier than ever to get the results that you need without resulting to cheap alternatives.
This entire site is devoted to helping brands achieve their goals in the digital space through our consulting services.
Just remember, some 93% of online experiences begin with a search engine((SEJ, 2016). And if that’s the case, then why does less than two-thirds (64%) of small businesses have a website(Clutch.co)?